Besides Shamrock, there are already several other examples of social media channels that use deepfakes to recreate famous actors, often as a form of entertainment or parodies. The Youtube channel Ctrl Shift Face, for example, posts edits of famous actors who are deepfaked into movies they have never played in. One of his most viewed parodies called “Home Stallone” shows a recreation of the famous Christmas movie Home alone in which the main character Kevin now has the face of the actor Sylvester Stallone. Another example can be found on TikTok, where a creator called Chris Ume has an account named deeptomcruise where he posts all sorts of videos in which the actor’s typical mannerisms, such as his laugh, are slightly over-emphasised and exaggerated.
Considering that all of these variations are already being made and spread all over the internet, it would perhaps seem that, compared to CGI, this type of technology can become a great money saver for big-budget films and there are a variety of ways in which AI technologies could be beneficial within the movie industry. Deepfakes could, for instance, be used to realistically dub movie actors in foreign languages, to (de-)age an actor’s face or even revive deceased actors. Some more creative speculations were that maybe, one day, films could be shot with just any unknown person and you might be able to choose afterwards which actor you want to see in a specific movie. Or perhaps you might even be able to watch those films with yourself as the main character.