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Sound & Vision website privacy statement

The Netherlands Institute for Sound & Vision (hereinafter: “we”) processes the personal data of visitors to its website(s). We do this to help our visitors and customers as well as we can and to achieve our objectives. In this privacy statement we explain why and how we process your personal data.

When you visit Sound & Vision, our other privacy statement also applies. You can find it here.


Sound & Vision uses cookies, for instance to analyse how the website is used and to remember settings and preferences when you visit our site. Read our cookie policy and change your preferences if necessary.

Who are we?

We are the Netherlands Institute for Sound & Vision. We are a foundation. Our official name is therefore The Netherlands Institute for Sound & Vision Foundation (Stichting Nederlands Instituut voor Beeld & Geluid). We are listed in the official register of the Dutch Chamber of Commerce. Our number in that register is: 41194855. Our registered office is at Media Parkboulevard 1, 1217 WE, Hilversum.

Your data are handled carefully and sufficiently protected. In doing so, we comply with the General Data Protection Regulation (GDPR) and other applicable regulations.

The text is written in an informal style so that everyone, including young people / minors, can understand its content.

What kind of data do we process?

We process the following personal data:

  • name, (email) address, telephone number, gender, year of birth;

  • IP address;

  • login details;

  • payment information;

  • information about your education and/or level of education;

  • areas of interest based on profiling, for instance from your clicking behaviour or ticket purchases;

  • contact history;

How do we obtain personal data?

We can obtain your personal data in various ways, for example when you visit the museum or an event, buy a ticket, sign up for our newsletter, order material from the archive, organise an event with us or hire a room with us.

Why do we process personal data?

We process personal data for the following purposes:

  • Newsletters and mailings: if you have registered for this. Sometimes personalised, and sometimes not. If you no longer wish to receive newsletters, you can unsubscribe via any email.

  • Sending mailings about services or products that are similar to services or products that you have bought from us in the past.

  • Providing archive material: if you have created an account, you can request archive material. We use your personal data to fulfil on this request.

  • Venue hire and events: if you hire a room or organise, contribute to or participate in an event at Sound & Vision, we process personal data to ensure that this runs smoothly. For example your name, (email) address, telephone number and/or payment details.

  • Recruitment and marketing: we process personal data to attract new customers and invite existing customers to visit us again, both physically and online. We also process personal data for our campaigns. For example your IP address, cookie ID, social ID and/or surfing behaviour. We do this so that we can show the most relevant ads in the right places.

  • For commercial and journalistic purposes, photos and video recordings may be taken during events.

  • To do market research so we can improve our services.

We also use ‘custom target audiences’ via social media platforms Facebook, Instagram, Twitter and LinkedIn. On these platforms, (personalised) ads can be shown. We do not pass on personal data to third parties for this purpose, unless you have given unambiguous consent for this.

If you do not want ads to be shown via these platforms, you can contact us via the contact details below. You can also unsubscribe from this on those platforms. You can find how to do this on the following pages:

Please note: it is possible that you will still see ads from us if you fall into a general target audience where we focus our advertising.

  • Improvement of our services: we also keep personal data so we can improve our services. For example, click behaviour on the website to analyse which articles are the most read, and open rates to see if our newsletters are relevant.

  • To comply with the law.

On what grounds do we use personal data?

The following legal grounds apply to our processing of your personal data for the aforementioned purposes:

  • For the newsletter, the legal ground is permission.

  • Fulfilment of the licence agreement(s) with regard to the archive material.

  • Fulfilment of the agreement with regard to venue hire, events and a visit to Sound & Vision.

  • The legitimate interest that we have in improving our services and the website.

How long do we keep your data?

We do not keep your data for longer than is legally permitted, legally required and/or necessary for the purposes for which the data are processed. How long specific data are kept therefore depends on the nature of the data and the purposes for which they are processed. The retention period can therefore differ depending on the purpose.

Are your data shared with other parties?

We engage third parties to provide our services. For example, we work with a ticket supplier who receives your information to then be able to dispense tickets. We also work with marketing (research) agencies and we use Google Analytics.

Sometimes we are legally required to provide personal data to third parties, like the tax authorities.

Your rights.

You have a number of rights. These are:

  • Right to information and access: you can ask us what data about you we have and use. We would be happy to tell you more about how and why we process these data.

  • Right to rectification: do you think that the data we have about you are incorrect? Then let us know, and we will amend them.

  • Right to be forgotten: you can ask us to delete the data about you that we have and use. In most cases we will comply with this request, but we may still have to process the data for other purposes (for example administration).

  • Right to restriction: if you think that we are processing your data unlawfully or incorrectly, then you can also ask us to stop using your data until we have properly investigated this.

  • Right to object: you can object to the use or storage of your data. We will then see if we can stop that processing or delete your data. Is it about use for marketing? Then we will halt the processing as soon as possible.

  • Right to portability: You can ask us to arrange for transfer of the data that we process on your behalf.

In addition, you can also:

  • Withdraw your permission at any time: for receiving the newsletter, for example.

  • Submit a complaint to the Dutch Data Protection Authority: Do you think that we are not acting according to the rules? If so, we would naturally love to hear from you. You can contact us about this via You can also submit a complaint about it to the Dutch Data Protection Authority.

Protecting your data

We have taken appropriate technical and organisational measures to protect your data against loss and against any use contrary to the rules. We continuously keep ourselves informed of the current state of the art in terms of technical security of personal data and we will do everything we can to prevent personal data from getting lost or being used unlawfully.

Any questions?

If you have any questions about our processing of personal data or if you want to make use of one or more of the rights that the law gives you, please contact our Data Protection Officer. They can be reached via the details below:

Address for correspondence:

Netherlands Institute for Sound & Vision

FAO: privacy officer

Media Parkboulevard 1

1217 WE Hilversum

Email address:

Please note: if you are under the age of 16 and want to contact us about one of the issues above, then that request must be made by your legal representatives (your parents or guardian).