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Sound & Vision visitors privacy statement

The Netherlands Institute for Sound & Vision (hereinafter: “we”) processes the personal data of visitors to Sound & Vision. We do this to help our visitors and customers as well as we can and to achieve our objectives. In this privacy statement we explain why and how we process your personal data.

It is possible that if you come into contact with us in any other way than via a visit, for instance via the website, we may do more or other things with your data. If that is the case, we will tell you at the moment of contact. Here you will find a link to our other privacy statement.

Who are we?

We are the Netherlands Institute for Sound & Vision. We are a foundation. Our official name is therefore The Netherlands Institute for Sound & Vision Foundation (Stichting Nederlands Instituut voor Beeld & Geluid). We are listed in the official register of the Dutch Chamber of Commerce. Our number in that register is: 41194855. Our registered office is at Media Parkboulevard 1, 1217 WE, Hilversum.

Your data are handled carefully and sufficiently protected. In doing so, we comply with the General Data Protection Regulation (GDPR) and other applicable regulations.

The text is written in an informal style so that everyone, including young people / minors, can understand its content.

What kind of data do we process?

Before and during a visit to Sound & Vision, various data about you can be processed. For example, if you have bought a ticket online or registered for the newsletter, we may also process other types of data. During a visit, the following data are processed:

  • data to be able to reach you (name, (email) address, gender);

  • information about payment for the visit to the experience or event;

  • your year of birth;

  • information about your visit to the experience, combination of visitor profiles (for example, whether you came to the experience with peers or with others/(other) children) and whether you visit our experience with a Museum Card and/or a VriendenLoterij VIP Card;

  • information about how you use our experience. By this we mean, for example, which interactives you use, in which order, and which choices you make;

  • in some cases, photos and/or videos are taken during events for publication through our channels

  • during the visit to our experience you can record photo or video material yourself. This material may contain special personal data and is in principle kept for three months, but you can delete it earlier at any time on your personal results page on

How do we obtain personal data? 

We will receive your personal data during your visit to Sound & Vision if you register your ring for the experience and/or use the interactives. 

Why do we process personal data?

We use your data to:

  • facilitate your visit to the Sound & Vision experience and email you the results of your visit;

  • if you have signed up for them: send you newsletters. If you no longer wish to receive newsletters, you can unsubscribe via any email;

  • adapt the newsletters to who you are and what you like or find interesting. We think we can predict this by analysing your data and linking a profile to you;

  • improve the services of Sound & Vision, for example by looking at which interactives are used and which are not;

  • do market research so we can improve our services;

  • In consideration of your and our safety, we also use CCTV surveillance.

  • to comply with the law.

On what grounds do we use personal data?

The following legal grounds apply to our processing of your personal data for the aforementioned purposes:

  • Fulfilment of the agreement with regard to venue hire, events and a visit to Sound & Vision.

  • For the newsletter, the legal ground is permission.

  • The legal basis for taking photos and recording videos is legitimate interest.

How long do we keep your data?

We do not keep your data for longer than is legally permitted, legally required and/or necessary for the purposes for which the data are processed. How long specific data are kept therefore depends on the nature of the data and the purposes for which they are processed. The retention period can therefore differ depending on the purpose. 

Photos and videos that you took during your visit to the Sound & Vision experience, and that you can access via a personal link, are permanently deleted after three months. During these three months you always have the option to delete the photos and videos earlier via your personal link. 

Barring certain exceptions, camera surveillance images are kept for 24 hours.

Are your data shared with other parties?

Some of our services are carried out by other parties with whom we have shared your data. For instance we have engaged marketing (research) agencies to send you emails on our behalf.

To ensure that these companies comply with the rules, we have entered into (processing) agreements with them.

Your rights

You have a number of rights. These are:

  • Right to information and access: you can ask us what data about you we have and use. We would be happy to tell you more about how and why we process these data.

  • Right to rectification: do you think that the data we have about you are incorrect? Then let us know, and we will amend them.

  • Right to be forgotten: you can ask us to delete the data about you that we have and use. In most cases we will comply with this request, but we may still have to process the data for other purposes (for example administration).

  • Right to restriction: if you think that we are processing your data unlawfully or incorrectly, then you can also ask us to stop using your data until we have properly investigated this.

  • Right to object: you can object to the use or storage of your data. We will then see if we can stop that processing or delete your data. Is it about use for marketing? Then we will halt the processing as soon as possible.

  • Right to portability: You can ask us to arrange for transfer of the data that we process on your behalf.

In addition, you can also:

  • Withdraw your permission at any time: for receiving the newsletter, for example.

  • Submit a complaint to the Dutch Data Protection Authority: Do you think that we are not acting according to the rules? If so, we would naturally love to hear from you. You can contact us about this via You can also submit a complaint about it to the Dutch Data Protection Authority.

Protecting your data

We have taken appropriate technical and organisational measures to protect your data against loss and against any use contrary to the rules. We continuously keep ourselves informed of the current state of the art in terms of technical security of personal data and we will do everything we can to prevent personal data from getting lost or being used unlawfully.

Any questions?

If you have any questions about our processing of personal data or if you want to make use of one or more of the rights that the law gives you, please contact our Data Protection Officer. They can be reached via the details below:

Address for correspondence:

Netherlands Institute for Sound & Vision

FAO: privacy officer

Media Parkboulevard 1

1217 WE Hilversum


Telefoonnummer: 035 677 70 67

Please note: if you are under the age of 16 and want to contact us about one of the issues above, then that request must be made by your legal representatives (your parents or guardian).