AI-generated videos called “deepfakes” have been circulating online for the past couple of years now. They are becoming increasingly more realistic and the technology to create such videos has become easily accessible. What are the influences of this type of synthetic media on society? And in what ways are deepfakes being used?
The debate on whether or not deepfakes are dangerous is, therefore, a complicated one. Although they could indeed be used with bad intentions such as identity theft, there are also many cases in which deepfakes might be applied in positive ways. Welcome in Chechnya is a project that exemplifies how there are always two sides to the same coin: not only could deepfakes be used to ‘steal’ people’s faces, they could also be used to protect those same faces. It might, therefore, be useful to raise awareness on deepfakes within society, as well as taking the right cautions when it comes to using deep learning technologies. This might help to prevent deepfakes from causing harm to society and to develop AI technology for positive intentions.
The next blogpost will be discussing deepfakes & mental health: how can deepfakes be used in therapy and how can artificial intelligence support your mental wellness?
Rebecca Haselhoff is an MA student of Media Studies: Digital Cultures at Maastricht University. She’s doing a research internship at Beeld en Geluid, focusing on deepfake technologies and the different ways in which deepfakes can be used and what impacts they can have on society.
Subscribe to the newsletter Research of Sound & Vision and stay informed of all meetings and activities we do to make our collections accessible for research. The newsletter is in Dutch.