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Framing the Dutch Landscape analyses the representation of the Dutch rural 'modernisation project' in the post World War II period (1945-1985) in the agriculture films.

Framing the Dutch Landscape

Photo: Photographer Unknown / Heidemij, Nationaal Archief / Fotocollectie Nederlandse Heidemaatschappij, CC0

In Framing the Dutch Landscape, a collection of historical information films distributed by the Dutch Ministry of Agriculture in the post-war period (1945-1985) is researched. In addition, the representation of the Dutch rural 'modernisation project' in the post-war period is analysed in agricultural films. The rural modernisation project led to innovation in working methods and thus changed daily life on farms and in villages dramatically.

The agricultural films were part of an intensive information program carried out by the Agricultural Extension Services (Landbouwvoorlichtingsdiensten). The films were intended to get the abstract policy in the hearts and minds of people in the countryside through well-chosen cinematographic techniques.

The research is the PhD research of ir. Peter Veer at the University of Amsterdam. The films are preserved in the archive of Sound and Vision.