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Meme Machine

Communicating on social media is no longer complete without the hilarious GIFs, emojis and memes. But how does this visual communication actually work?

Icoon met lachend en verdrietig emoticon

Now that more and more children have smartphones and other devices, communicating in fun visual language such as GIFs, emoji, and memes has become an important form of online communication. According to research, emoji is the fastest developing language in the world. Visual language is an enrichment of the spoken and written language but it can also lead to miscommunication. Is the message getting across as intended? What can you express in visual language and what can you not?

Learning by doing

In this workshop students learn how this world of visual communication works and are encouraged to express themselves using their own one-of-a-kind emojis. We challenge them to develop their very own emoji based on an emotion, feeling or action they are missing from their current keyboard. Are there cultural differences in the class? Does everyone interpret their emoji in the same way or does context change everything?


  • Introduction and explanation
  • Emoji game
  • Overview of visual language throughout the years
  • Emoji project
  • A focus on comprehension
  • GIF activity
Meme met verteller in Villa Volta in de Efteling

Practical information

  • Suitable for: primary education starting at (NL) group 5/6, (UK) year 4/5, (US) grade 3/4 
  • Costs: €250 per class (for workshop at school additional travel costs apply)
  • Location: this workshop is available in our museums in Hilversum and The Hague as well as on location such as your school or library. 
  • Duration: 2 hours
  • Group size: maximum 30 students
  • Preparation: download the guide for school supervisors

Book your workshop

The workshops can be booked from Monday to Friday. Have you got any questions? We're glad to help you!

035 – 677 5444 (Monday – Friday 09:00-17:00)