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New media museum

Sound and Vision is renewing! We move with the challenging changes in the media landscape and will innovate on all fronts in the coming years. The big hit: a super modern new custom museum!

Sketch design new media museum with green screens
Graphic design new museum with mother and son

Custom museum experiences

In the autumn of 2022, we will reopen a super modern, unique and inspiring media museum in Hilversum. The very first museum in the world that continuously adapts to the visitor's actions. Your experience in the museum will be like we deal with media today: highly personal. To achieve this, we are working on a personalized visitor journey. Each visitor gets to see their own story. Upon arrival, we create a profile of your age, gender, interests and media preferences. The longer you walk around, watch and appreciate, the closer you get to your own media personality. All the information you see feels like it has been put together especially for you. We play with that in the rest of the exhibition. Your view on media is becoming increasingly personal: what do I do with media and what do they do with me?

We are creating the first museum in the world that adapts to who you are in a unique, inspiring and cheerful way.