CCI Thrive

How can digital transformation help cultural and creative industries (CCIs) to thrive? Global CCI actors have been exploiting intelligent technologies to design new production and business models and create new revenue sources. But access to data, tools and skills is not easily attainable, especially for small and less commercialised sectors.

CCI Thrive aims to increase the competitiveness of CCIs by fostering cross-sectoral collaboration and creative co-productions. It sees collaborative and data-driven business models as an opportunity to improve knowledge circulation and valorisation within the CCIs, as well as improve the contribution of CCIs to other economic sectors and society. Through experimentation, the project will explore and propose scenarios that combine market-oriented aspects with non-market values such as ethic, cultural, ecological, and social purposes.

Specifically the project: 

• Assesses the potential application of existing digital solutions along the creative value chain by different sectors in the CCI;
• Facilitates knowledge and experience exchange amongst stakeholder of different CCI sectors and explore opportunities for data-driven business approaches;
• Offers recommendations for cross-sectoral use and sharing of data as well as the tools that would provide the best support for CCI stakeholders, including micro companies and SME;
• Develops scenarios and tools for innovative business models with non-market values such as ethic, cultural, ecological and social purposes.

Scenarios for cross-sectoral data sharing

During the course of the project, we co-designed three scenarios that illustrate data aggregation and sharing opportunities between cultural and creative industries:

• Discovering Opportunities for Cross-Sectoral Collaborations - mapping past and future industry trends to identify joint interests and potential avenues for collaboration;
• Matching Creative Products with Audiences -  connecting existing audience data across CCIs to form a holistic image of cultural consumption;
• Understanding Underserved Audiences - identifying audiences that are not being reached by creative and cultural productions

You can explore the detailed scenario descriptions here.

Sound & Vision

In the project, Sound & Vision leads research activities to investigate the potential of various digital tools - including those for semantic modelling, metadata enrichment and data analytics - to support cross-sector collaborations and data sharing.
 

AI4Media is funded by the European Union’s Creative Europe programme.

Project Partners

BGZ Berliner Gesellschaft für internationale Zusammenarbeit mbH (project coordinator), Netherlands Institute for Sound & Vision, SpielFabrique, IMZ International Music + Media Centre, Ars Electronica, Centrica and Beta Series.