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Mission and Vision

Sound & Vision is the national institute for media culture in the Netherlands; an inspiring, creative and accessible meeting place for private individuals and professionals.

Our mission

Improve people’s lifes in and with media by archiving, exploring and contextualising it, whereby the freedom of thought and expression in text, image and sound is paramount.

Our vision

Media is an integral part of the world we live in. In 2025, Sound & Vision will be the guardian and leading institute for archiving and interpreting journalism and media. Creating and championing the democratic values of freedom of thought and expression through text, image and sound are key to this. To this end, Sound & Vision will actively promote the use of its extensive collection and open it up as much as possible, for everyone – from professionals to people with a more casual interest. To inspire them and help them excel. In this way, Sound & Vision will help to build a more media literate world.

To achieve this, Sound & Vision will seek collaboration with all the relevant stakeholders and take the lead where necessary. Through its building, its collection and its museum, it will do everything in its power to create free thinking in media. Sound & Vision sees the broadcasters, scientists, government, politicians, educators, heritage organisations, public libraries, business community and creative industry as key partners in making this a success.

Interior picture of the 'canyon'

Foto: Diego Rosero


In our strategy for 2022-2026, we present our themes and ambitions for the Institute.

Read the plan