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Mission and Vision

Sound & Vision is the national institute for media culture in the Netherlands; an inspiring, creative and accessible meeting place for private individuals and professionals.

Our mission

A colorful, media-savvy society
We strive for a media-savvy society in which all colors are visible and everyone's voice can be heard. A free, inclusive and creative society in which everyone can participate in media.

Our vision

We strengthen everyone's life in media
We are committed to enriching and strengthening everyone's life in the media. As guardian of the media, we preserve and bring the media heritage to life, so that the stories of yesterday, today and tomorrow can be told. We celebrate media in all its colours and, together with our partners, we are committed to smart, conscious and creative media use for everyone.
 

Interior picture of the 'canyon'

Foto: Diego Rosero

Strategy

In our strategy for 2022-2026, we present our themes and ambitions for the Institute.

Read the plan